Storytelling Through Visual Design: A Practical Guide
What does design have in common with storytelling? In simple terms, design, like storytelling, brings ideas to life. Through thoughtful visual design, you can craft narratives that your help your audience connect with you better and remember you for longer.
In today’s digital landscape, users have lots of information to parse, and lots of products to choose from. To stand apart from the noise, you need to have a unique identity through a story that sets you apart. As a designer, it’s important to know how to elicit the right emotions—both in your users, and in yourself, in your own design process.
In this Master Class webinar by Ellen Lupton, you’ll understand how to combine timeless design principles, storytelling techniques and insights from behavioral science and cognition to build your skills in visual storytelling.
- How to use visual design principles to convey action and change
- How to use narrative arcs to design more satisfying products and experiences
- How to recognize the rule of threes and tap into its energy
- How to connect the hero's journey to user experiences
Through this webinar, you’ll learn to empathize better with your users to understand how they perceive the stories told through your designs. With Ellen’s keen, expert insights, you’ll hone your design skills for the better. Filled with practical takeaways, this webinar will help you elevate your design skills immediately. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
Ellen Lupton has authored numerous books on design processes and has delivered lectures and workshops around the world. Her books include Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold.
Ellen is faculty at Maryland Institute College of Art (MICA) and Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences.
You can follow Ellen's work and projects on her website, ellenlupton.com
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