Emotional Design — How to Make Products People Will Love
How This Course Will Help Your Career
What You’ll Learn
- The relationship between emotion and design, and how to tap into it for more effective designs
- How human factors affect the emotional responses to a design, with real-life examples
- How to design for positive emotional experiences
- What the “Triune Brain” is, and how to apply it to your work
- The difference between visceral, behavioral and reflective design, and how to encourage positive visceral, behavioral and reflective processing
What separates great products from good ones? Attractive designs? User testing? Genius designers? Well, these might be contributory factors, but the true distinction lies in how they make users feel. Every experience has an emotional component, and using products is no different. Incorporating emotion should therefore be a key consideration when designing products or websites. This course will provide you with an understanding of emotional responses and how to create designs that encourage them.
An understanding of emotional design—how users feel and what affects these feelings—is essential if you want to provide great user experiences. There are probably things near you right now that are not necessarily the best, and they might not even be particularly attractive, but you are nonetheless still using them. Take a seashell from your favorite beach, or your very first tennis racket, for example; they are meaningful to you, and you consequently feel a connection to them. These connections are powerful; they subconsciously affect you and have the capacity to turn inanimate objects into evocative extensions of you as an individual.
In this course, we will provide you with the information necessary to elicit such positive emotional experiences through your designs. Human-computer interaction (HCI) specialist Alan Dix provides video content for each of the lessons, helping to crystallize the information covered throughout the course. By the end of it, you will have a better understanding of the relationship between people and the things they use in their everyday lives and, more importantly, how to design new products and websites which elicit certain emotional responses.
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Is This Course Right for You?
This is an intermediate-level course recommended for anyone involved in the design process of a product or website:
- UX, UI, and web designers keen on designing products that elicit the right emotional response from users, and thus keep them engaged
- Project managers interested in making their products cater to the users’ emotions
- Software engineers looking to understand how to target users’ emotional responses more effectively
- Entrepreneurs who want to ship products that users are engaged with and respond positively towards
- Marketers interested in creating the right emotional response in customers across all touch-points
- Newcomers to design who are considering making a switch to UX, UI, or web design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 22 hours 55 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
Lesson 1: What Do We Mean by 'Emotion'? An Introduction to Emotional Design
Lesson 2: How Products Affect Us: Emotional Responses, Connections and Associations
Lesson 3: Visceral, Behavioral and Reflective Design - Don Norman's Three Levels of Design
Lesson 4: Affect and Design: Designing Positive Emotional Experiences
Lesson 5: Maslow's Hierarchy of Needs: Helping Users "Self-Actualize"
Lesson 6: The Triune Brain: Sorry, You Have to Please Three Brains, Not Just One
Lesson 7: Emotional Design: Applying the Knowledge
Lesson 8: Course Certificate, Final Networking, and Course Wrap-up
This course is part of 4 learning paths:
How Others Have Benefited
Maryna Revutska, Ukraine
“Good length of each lesson, and open end questions helped me to remember the information really well. I love the videos with Alan Dix — he explains everything nicely!”
Marlene P. Naicker, Netherlands
“The lessons are very thought provoking. Simple but complex - when you break them down.”
Emma Lundgren, Australia
“I really liked this lesson. It makes it more obvious that we as designers have a far wider responsibility than just designing the interactions. The experience of a product starts way before a customer uses it, and continues on for much longer after it has been put down. Cool!”
How It Works
Control your learning.
Lessons are self-paced so you’ll never be late for class or miss a deadline. Learning and life, hand in hand.
Earn Course Certificates.
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to show you’ve put in the work.
Advance your career.
Grow your professional knowledge by watching Master Classes, networking within our UX community, and more.
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